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RudderStack just launched Profiles, and it’s exactly what you need for identity resolution. Creating a comprehensive understanding of your customers, known as a 360 view, can be a time-consuming and expensive initiative for a SaaS company. However, the benefits of achieving this feat are substantial. It leads to an enhanced customer experience, greater customer satisfaction, …
Typeform and HubSpot Integration – How to collect leads via Typeform and send them to HubSpot Ever since its launch, Typeform and HubSpot Integration has proven to be a powerful tool for marketers. Typeform enables generating a greater number of leads and ultimately achieves higher conversion rates. Pairing it up with high-quality CRMs like HubSpot …
Iterable vs Braze: Side-by-side comparison Utilizing data-driven communication is a crucial way to effectively engage customers through personalized & captivating messages, delivered through the right channel at the right moment. To achieve this, a Customer Engagement Platform (CEP) can be indispensable, empowering you to segment your audiences, initiate tailored campaigns, and leverage your data efficiently. …
Customer.io just launched its Data Pipelines, and it is precisely what you need! Customer.io Data Pipeline is a new addition that can change the entire data pipeline game. Managing data can be a challenging task, and Customer.io has long been addressing this issue by incorporating data-centric features such as Reverse ETL and integrations with Mixpanel/Amplitude …
Customer.io Data Pipeline has just been launched, and it is precisely what you need! Read More »
Conversion tracking in GA4 – How to use Google Tag Manager to log conversion events in GA4 Conversion tracking in GA4 functions as an event-driven analytics tool, where every action such as purchases and page views is considered an event. In order to set up conversions in Google Tag Manager, the initial step involves configuring …
Buying intent data in 2023 – How to boost revenue growth for your SaaS? SaaS GTM teams are constantly looking to engage in conversations with qualified leads, and hence, buying intent data is an extremely valuable asset. With the diminishing effectiveness of traditional sales and marketing methods due to a lack of context, and the …
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Everything You Need to Know About B2B Contact Databases Using B2B contact databases helps your sales team streamline the process of finding potential customers who are likely to be interested in what your SaaS offers. By actively identifying and contacting these prospects, you can boost sales and, save time and resources at the same time. …
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11 Great Onboarding User Flow Examples For SaaS Companies Onboarding user flow for SaaS is an intricate journey that commences even before users sign up and extends beyond the point of activation. It cannot and should not be a generic experience for all users. As a Growth Product Manager, your responsibility is to personalize the …
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Clearbit: An insanely good sales prospecting tool at zero cost Clearbit is a sales prospecting tool which aids in automating the process of identifying new prospects, getting in touch with them, and turning them into customers. It’s all about shortening task times, simplifying processes, and maximising outcomes. You can stay organised with the correct sales …
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6 Analytics Tools for Every SaaS Businesses Analytics tools for SaaS businesses are extremely crucial because it is impossible to improve your KPIs if you can’t measure them. SaaS operates with a funnel – right from audience interaction to subscription purchase and beyond. Given that the funnel spans across functions, there is a need for …