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Shikhar Bhuddi

Help Centre using Intercom

Help Centre using Intercom – Building a Knowledge Base for SaaS Companies

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Help Centre using Intercom – Building a Knowledge Base for SaaS Companies Creating a Help Centre using Intercom for your SaaS product can drastically improve customer satisfaction, retention and advocacy. A Help Centre is a base of knowledge articles that offer customers tools and documentation to help them solve problems and get answers about product …

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6 essential Hubspot workflows for SaaS companies

6 essential Hubspot workflows for SaaS companies

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6 essential Hubspot workflows for SaaS companies HubSpot offers the powerful feature of workflow to enable automation from within the HubSpot CRM. HubSpot users can utilise HubSpot Workflows to build custom logic to automate otherwise mundane tasks depending on a user’s behaviour or activity. This improves customer journeys while also significantly reducing manual labour and …

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Retool for Marketers

Retool for Marketers

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Retool for Marketers Retool is a no-code platform for marketers that enables business users to create unique tools and workflows without the need for coding. It is especially helpful in cases where there’s a need to handle data from numerous sources, act on it, and develop customised reports and dashboards. For marketers, Retool makes it …

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Implementation of First Touch Attribution using RudderStack

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Implementation of First Touch Attribution using RudderStack Everybody says “attribution is the holy grail of marketing” but how many growth teams actually go the extra mile to build a robust and accurate attribution model? With an explosion of channels and devices, prospects are interacting with brands from varied sources, and customer acquisition channels do not …

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Workflow automation: Zapier vs n8n vs Pipedream

Workflow automation: Zapier vs n8n vs Pipedream

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Workflow automation: Zapier vs n8n vs Pipedream Workflow automation involves using tools such as  Zapier, n8n & pipedream to execute certain operations and activities with no requirement for human intervention. These tools make work more efficient, error-proof, and consistent. When such automation is implemented, simple operations should be automatically carried out on a daily basis …

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CDP vs. CRM vs. DMP: Their differences, capabilities, and how they work together

CDP vs. CRM vs. DMP: Their differences, capabilities, and how they work together

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CDP vs. CRM vs. DMP: Their differences, capabilities, and how they work together Companies often get confused between CDP, CRM & DMP, and little do they know that using all these three platforms together will be more beneficial for them. Insights into customers are the lifeline of every organization that wants to leverage customer data …

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Google Analytics 4: How to migrate from Universal Analytics & implement GA4?

Google Analytics 4: How to migrate from Universal Analytics & implement GA4?

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Google Analytics 4: How to migrate from Universal Analytics & implement GA4? Universal Analytics is a variation of Google Analytics which has established a new benchmark for the collection and organisation of user data from websites and apps. Universal Analytics was introduced in 2012, and since then it has been a go-to tool for marketers …

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Lemlist-vs-SmartLead_-Comparing-the-two-cold-email-marketing-software

Lemlist vs Smartlead: Comparing the two cold email marketing software

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Lemlist vs Smartlead: Comparing the two cold email marketing software When it comes to acquiring new customers, cold email marketing continues to be one of the most effective acquisition methods for SaaS companies. An effective cold emailing campaign has a fair chance of generating growth and providing an excellent ROI. Utilizing cold email programs correctly …

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RudderStack vs Segment - choosing the right CDP

RudderStack vs Segment – choosing the right CDP

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RudderStack vs Segment – Choosing the Right CDP Customer Data Platforms (CDPs) have become increasingly prevalent among organisations that are trying to make optimum use of their data. This is because CDPs assist businesses in unifying their data, gaining a better knowledge of their consumers, and creating more personalised GTM efforts. Since a CDP will …

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