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Apollo vs Lusha vs Clearbit - A Comprehensive Comparison of Sales Intelligence Tools

Apollo vs Lusha vs Clearbit – A Comprehensive Comparison of Sales Intelligence Tools

Apollo vs Lusha vs Clearbit are the top 3 Sales Intelligence Tools. The times of spending numerous hours researching a prospect are long gone. With just a few clicks, marketers and salespeople can now readily obtain & monitor information about their targeted audience.

Sales intelligence refers to technology software that assists GTM teams in discovering, collecting, analysing, and evaluating data on prospective customers. This aids in lead generation and functions as fuel for effective marketing, providing you with the complete knowledge necessary to gain an edge over your market and prospective customers. You can also discover your target account’s history, financial numbers, workforce size, employee interaction, and much more.

In this era of digitalisation, there are numerous Sales Intelligence tools in the market. But, it is very necessary to find the tools which are best suitable for your team. In this blog, we will go through some of the best Sales Intelligence Tools and compare them to make this selection process easier for you.

What are Sales Intelligence Tools?

Sales intelligence tools are platforms (like Apollo, Lusha, and Clearbit) that give vital data and insights to sales professionals & teams to assist their sales efforts. These technologies use data collection, data analysis, and automation to collect and analyse information from a variety of sources, including social media, company sites, and publicly accessible databases. The purpose is to give sales teams a full perspective of prospects, customers, & the market, allowing them to make better decisions and increase their sales success.

These tools capture prospect information including contact information, job titles, business profiles, and organisational structures. Sales teams can obtain current and accurate information on their prospects and existing customers by collecting such details into a centralised database, allowing them to tweak their sales strategies and initiatives appropriately. Advanced analytics in Sales Intelligence Tools can provide insights into market patterns, competitor actions, customer preferences, & purchasing habits. These tools can also detect trends, correlations, and customer behaviours that can assist sales teams make decisions.

Why are sales intelligence tools needed?

Sales intelligence tools (like Apollo, Lusha, Clearbit, etc.) offer significant benefits to your sales and marketing personnel by providing B2B information in an easily understandable manner. Here are six convincing reasons why such platforms should be used.

1. Customise your marketing approaches:

You can divide your audience using sales intelligence tools based on the sector, position, or behaviour of your prospects. This segmentation allows you to create highly customised marketing initiatives that appeal to your target audience, resulting in higher engagement & conversion rates.

2. Improved Data Management Productivity:

Sales intelligence tools provide improved data management capabilities, allowing your company to swiftly store, manage, & analyse massive amounts of data on prospects & customers. This streamlines the sales process and removes the requirement for manual data entry, reducing the possibility of errors.

3. Greater visibility of sales performance:

These tools typically provide your team members with real-time visibility into sales performance data, enabling them to see trends and identify areas for improvement. This allows your sales team to make informed sales strategy actions and adjust their approaches as needed.

4. Better Sales Collaboration:

Sales intelligence tools assist sales teams to perform more efficiently by providing a centralised database of possible prospects’ information, sales processes, and insights. This collaboration helps to synchronise the sales and marketing divisions, ensuring that they are working towards the same goals.

5. Improved Sales Forecasting:

By using analytics dashboards supplied by sales intelligence tools, you can monitor crucial performance statistics such as conversion rates, deal sizes, and sales cycle durations. This data enables your team to make more informed decisions about their sales strategy and improve the reliability of their sales estimates.

6. Improved Customer Service:

You can utilize these tools to improve your interaction with prospective customers, resulting in a better experience for them. By engaging with customers in a customised and timely manner, your team will establish connections with them and boost their overall satisfaction with the brand.

Top 10 sales intelligence tools in 2023

The Top Sales Intelligence Tools of 2023 are revolutionary tools that help marketers & sales teams to gather current and exact data on their customers and prospects, as well as engage with them successfully across several channels. We will offer an in-depth evaluation of the main sales intelligence platforms, focusing on their capabilities. Our goal is to help you better understand how these tools can enhance your team productivity, customer interactions, and revenue growth in an evolving company environment.

1. aims to help salespeople acquire their intended customers by providing accurate information in an intuitive fashion. It specialises in obtaining the correct email ID & contact information while browsing LinkedIn. Furthermore, it allows you to track whether or not they view your emails, making it useful while prospecting. Apollo is an excellent list-builder, featuring over 200 filterable data points. AI-powered updates provide data about a contact’s responsiveness. Apollo can further enhance the contact details for your existing leads and customers, guaranteeing your database is always up to date. 

2. Lusha

Lusha provides contact details for over a hundred million profiles, including phone numbers, with an 81% accuracy rate. There is a LinkedIn browser plugin that pulls these contact details as well as a customer relationship management (CRM) link. This helps in saving time and quick data submission. Lusha will help improve your existing customer lists to minimise data deterioration and maintain GDPR and CCPA compliance.

Lusha delivers accurate and readily available information to B2B sellers of all sizes through its easy, self-service tools. identify, communicate with, and ultimately close prospects, sales professionals can employ Lusha’s prospecting platform, browser extension, and API.


3. Clearbit

Clearbit specialises in B2B lead enrichment, qualification, & scoring. Data is used by the technology to help salespeople discover qualified prospects and determine where to find further possible customers similar to them. Clearbit also helps salespeople in knowing the appropriate opportunity to contact those leads based on real-time notifications. You will receive these notifications when a target prospect visits your website and searches for your solutions.

Clearbit can provide access to more than 200 million contacts, helping your team to find prospects quickly. It automatically updates and improves contact information, replacing erroneous or missing data.


4. ZoomInfo

This integrates the world’s most comprehensive business dataset with cutting-edge technology to power your marketing effort from start to finish and provide a dependable, 360-degree view of customers, prospects, and opportunities. ZoomInfo’s database is managed by machine learning and AI engine. It relies on millions of different sources. It selects which data is detailed enough to be shared on the platform. When a company’s features change, like when it recruits new employees, introduces new products, or launches new locations, the information in ZoomInfo is immediately updated to give you the latest data.

ZoomInfo offers comprehensive features and connections that seamlessly integrate into your processes. This gives solutions to all of your sales needs, including territory organisation, lead assessment, sales prospecting, targeted outreach, and more. You will increase sales productivity, swiftly grow your profitability rate, and gain assurance that your staff will accomplish their objectives every quarter using this platform & tool.


5. SalesLoft 

SalesLoft is a platform for business-to-business sales interaction which concentrates on sales acceleration and prediction. Everybody on your team will benefit from the application’s broad features. Sales prediction software in SalesLoft is a great tool for managing the efforts of your sales team over time. This forecasting tool uses AI and real-time human expertise to provide an accurate prediction of a sales team’s revenue. The outreach tools accessible on this platform are a cold-emailing platform, a LinkedIn sales navigator interface, and a sales dialer.


6. Leadfeeder

Leadfeeder displays the names of organisations that have visited the website, it also shows where they came from, and which web pages they viewed. You can additionally utilise demographic & behavioural criteria to separate & target prospects with the greatest conversion potential. Leadfeeder’s customers remark that this is a smooth lead-identification tool with the greatest customer support.


7. Uplead

UpLead is a massive lead database with more than 46 million verified B2B company contact records. To construct a customised list of prospects, one can apply over 50 filters, including geography, company profits, positions, & company size. The solution also provides real-time verification of emails, ensuring that your email domain credibility is not harmed. UpLead has emerged as one of the greatest solutions for salespeople to obtain prospect information due to its data precision. The simplicity of use of UpLead is also extensively praised by its users.


8. Datanyze

This is a sales intelligence tool that gives contact details for prospects so you are able to reach out to them more efficiently. Furthermore, it provides a variety of capabilities, such as lead enrichment, & analytics, to assist companies in optimising their marketing and sales operations. Datanyze, unlike the other solutions on this list, is a credit-based programme, which implies that you’ll be required to purchase additional credits when the quantity allotted to your plan expires. When prospecting on LinkedIn, Datanyze credits enable you to expose contact information. The Google Chrome of Datanyze plugin provides sales intelligence data directly from your browser. Filters (like the industry filter) can also be used to further categorise any new leads.


9. Cognism

Cognism, a GDPR & CCPA-compliant data source with over 400M company profiles, comes next on this compilation of B2B sales intelligence tools. By supplying you with accurate prospect information, Cognism guarantees that your team is data-driven. It allows you to contact your potential customers via phone-verified numbers, direct dialling, and business emails.



This is a sales intelligence & lead generation tool that gives users the ability to access a database of verified company & contact details. Furthermore, the platform employs artificial intelligence to examine and select leads according to their potential of becoming customers. Yet, unlike the rest of the tools on this compilation, Seamless does not provide intent data, phone verification, or an on-demand research solution. Furthermore, contact data access is limited and its GDPR compliance certification is unknown.

Apollo vs Lusha vs Clearbit

In today’s fast-moving, data-driven economy, sales intelligence tools offer a critical role in assisting companies in gaining a competitive advantage. Apollo, Lusha, & Clearbit are among the leading competitors in this field. They are recognised for their remarkable capabilities in offering vital insights and boosting sales efforts. Apollo, Lusha, & Clearbit enable sales teams to successfully find and interact with prospective customers by utilising the potential of artificial intelligence as well as data enrichment.

In this part, we will go through each tool’s features, price structures, and customer feedback in depth. You will be prepared to make an informed choice and find the best match for your company’s specific sales requirements if you properly evaluate their strengths and limits.

Features of Apollo, Lusha & Clearbit –

1. Apollo provides a variety of features that can make your life simpler and help your sales funnel grow. Because a company’s primary concentration is on the B2B industry, it can help you in acquiring contacts in this field. Following are some of its most significant attributes:

a. Fast prospecting Chrome Extension

This is one of the most prominent features of Apollo, accounting for 80% of the Apollo subscription’s value. You can utilise their Chrome extension to access Apollo features in many of your usual apps, including LinkedIn, Gmail, & Salesforce, for quicker prospecting. Apollo’s browser extension finds contact information such as emails & phone numbers via LinkedIn accounts, company websites, as well as search results. This is quite a useful feature if you prefer to prospect on LinkedIn.

b. Search within the app

If you want to pursue hundreds of connections at once without utilizing LinkedIn, you can use the in-app prospecting feature in Apollo. Its in-app Search allows you to simply store lists, queries, & personas so that they can automatically surface & offer significant high-value prospects to you. You can effectively browse among their 250 million connections according to their job title, size of the company, key phrases in their profile, technology implemented, and even customer intent. Once you’ve located your prospects, you can add them to a list with a single click. You can even export them. Just keep in mind that each contact costs one credit.

c. Job-change notifications

Apollo maintains its contact information up to date regularly. Apollo can also automatically notify you when an individual switches employment. The job change reporting makes it simple to locate a list of users who have recently changed jobs or organisations. This helps you to personalise your outreach by reaching out to these significant prospects at the correct time with an appropriate message.

d. Use Enrichment to obtain clean and reliable data.

You can obtain a list of prospects from various places like an event, your outreach list, your LinkedIn associations, or your CRM. However, this data might not be full and rich in order to conduct highly personalised engagement. Some lists may just contain an email, others may not have an email at all, and some of them may only have LinkedIn profile information. Using Apollo’s enormous database, the lead enrichment tool offers relevance to your information by cleaning, standardising, and enriching it.

e. Create and automate multi-channel sales engagement procedures

Apollo Sequences enables you to establish multi-step interactions with automatic/manual emails, calls, and even LinkedIn messages. You can deliver highly personalised communications to prospective customers and effectively arrange appointments by using these sequences.

2. Lusha

Lusha’s sales intelligence tool not only helps marketers but also HR managers and recruiters develop stronger relationships with their applicants, leads, & contacts. In this section, we’ll look over Lusha’s key features!

a. Compile Relevant Contact Information

You can build contact information with just one click, eliminating the need to manually gather & verify emails & phone numbers. Furthermore, with Lusha’s reliable searches, your sales and marketing specialists can effortlessly identify their target contacts.

b. Increase the effectiveness of your marketing activities.

With all of the information you’ve acquired about your targeted prospects, this tool helps you utilise and create successful, targeted, & personalised marketing campaigns that result in higher conversion rates. Companies can make more revenue by converting more prospects into sales through these enhanced marketing strategies.

c. Assisting hiring managers and recruiters in streamlining the candidate’s contact process

Lusha can be utilised for contacting applicants for essential positions in your company and assisting your HR team members in improving their headhunting capabilities. It curates operating and correct contact information, allowing recruiters to immediately get in touch with prospective candidates. Furthermore, by finding suitable applicants on social networks and engaging with them directly, HR managers can conserve time. You can also view candidates’ proper and up-to-date phone numbers & emails through this tool.

c. Allows for integration with several CRMs

Lusha allows you to automatically update information in your CRMs. Furthermore, you can export details to Google Sheets and have it continually update the contact information by itself in your CRM. The tool also helps your team to enhance your sales operations by making it simple to update corporate & contact details in databases.

e. Enrichment of Data

Lusha supports data enrichment, allowing you to improve your existing contact list. Sales teams can enhance their leads with extra facts (like job titles, business information, and so on) by using Lusha’s wide data sources. This feature aids in acquiring a deeper understanding of prospects and personalising messages for increased engagement.

3. Clearbit

Clearbit can be used for marketing intelligence & revenue-driven advertising in a variety of ways. Several possibilities exist, but for the time being, let’s focus on three key techniques here.

a. Extensive Tracking of Website Visitors

Clearbit enables you to monitor visitors to your website even if they do not fill out any forms or reveal themselves. You can de-anonymize this traffic using visitor monitoring, identifying people who have an interest in your proposition but have not yet committed. This allows for a more personal degree of contact with these prospective customers by allowing you to reach out to them directly. This makes it easier to convert prospects into customers. A detailed weekly report outlining the most engaged company/individual as well as the channel via which they arrived on your site will also be provided to you by this platform. This section provides corporate information such as expected yearly revenue, technology used, & employee number. You will, however, be restricted to tracking 25,000 visitors each week using these reports.

b. Improved Data Through Enrichment API

The enrichment API of Clearbit is a powerful tool for extracting real-time data from any source. This can extract over 85 correct data points from just one email address or website URL, like location or LinkedIn profile. Through it has seamless connectivity, this can be promptly pushed into additional applications like Segment. Clearbit’s enrichment API is simple to set up, and the massive quantity of data you’ll receive will let you customise customer experiences in more depth with better-optimized CTAs and so on! Additionally, you can feed all of this data straight into your data analysis tools & warehousing systems, providing dynamic information and superior marketing intelligence to your analytics teams.

c. Filter out poor leads and prioritise the most promising ones with higher scoring.

This platform allows you to build and test models to identify good leads before routing them. It is also feasible to identify and prevent visitors who are unlikely to convert or become troublesome on time during the selection procedure. Your sales teams can utilise Clearbit sales intelligence software to identify prospects that are likely to convert quickly and send them to the appropriate salesperson.

Pricing of Apollo, Lusha & Clearbit-

1. Apollo

Apollo has three pricing tiers, each of which includes Unlimited Email Credits.

a. Free –  Provides you with 60 mobile credits & 120 export credits every year.
b. Basic – For $39 per user/month, you get 300 Mobile Credits & 3,000 Export Credits each year.
c. Professional – For $79 a month per user, you receive 1,200 Mobile Credits & 12,000 Export Credits per year.

Apollo Pricing

2. Lusha

Lusha also has three pricing tiers depending on how many credits you have.

1. Free – Each user receives 5 credits.
2. Pro – $348 per user for 480 credits
3. Premium – $612 for 960 Credits to each User

Lusha Pricing

3. Clearbit

Clearbit also has three pricing points. After you’ve decided on the ideal plan for your company, you can schedule a demo & go through all of the details. The three options are as follows:

1. Free Account – Take use of their free resources to obtain a thorough grasp of your target demographic, website visitors, and key purchasers.  
2. Business – Customised plans that offer your go-to-market team precisely what they need.
3. Powered by Clearbit – Clearbit real-time data can be used by teams producing data-driven solutions.

Clearbit Pricing

Reviews on Apollo, Lusha and Clearbit

There are several comparisons and analyses on these 3 sales intelligence platforms, this can leave you confused as to which one you should implement for your business. But, one of the best ways to judge any B2B tools is to understand how their customers have rated them. Let’s go through a quick rating on all these three platforms and check out which is most suitable for your business.

No. of Reviews4,7585851,345
Market SegmentsSmall-Business (70.2% of reviews)Small-Business (49.1% of reviews)Mid-Market (45.0% of reviews)
Meets Requirements9.38.68.4
Ease of Use9.49.19.3
Ease of Setup9.39.09.1
Ease of Admin9.39.08.9
Quality of Support9.28.58.1
Has the product been a good partner in doing business?
Product Direction (% positive)

Still, having trouble in choosing the best sales intelligence tool for your company? Talk to our Sales Intelligence and Engagement Expert now to gain more clarity into these. 

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