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Google Analytics 4: How to migrate from Universal Analytics & implement GA4?

Google Analytics 4: How to migrate from Universal Analytics & implement GA4?

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Google Analytics 4: How to migrate from Universal Analytics & implement GA4? Universal Analytics is a variation of Google Analytics which has established a new benchmark for the collection and organisation of user data from websites and apps. Universal Analytics was introduced in 2012, and since then it has been a go-to tool for marketers …

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Looker Studio for Marketers

Looker Studio for Marketers

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Looker Studio for Marketers Data is crucial to GTM teams. Holistic data collection not only facilitates decision-making around your product but also helps you refine your GTM by effectively targeting your potential customers. This enables you to develop more effective plans to reach your GTM goals. One of the key channels of customer acquisition is …

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