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Implementation of First Touch Attribution using RudderStack Everybody says “attribution is the holy grail of marketing” but how many growth teams actually go the extra mile to build a robust and accurate attribution model? With an explosion of channels and devices, prospects are interacting with brands from varied sources, and customer acquisition channels do not …
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Google Tag Manager for SaaS Founders SaaS founders and their go-to-market teams have to recognize the importance of tracking the behaviour of visitors and prospects and optimising their growth strategy accordingly to drive growth. To ensure seamless tracking of the journeys of website visitors, you need a powerful website tracking solution. And as you ponder …
Workflow automation: Zapier vs n8n vs Pipedream Workflow automation involves using tools such as Zapier, n8n & pipedream to execute certain operations and activities with no requirement for human intervention. These tools make work more efficient, error-proof, and consistent. When such automation is implemented, simple operations should be automatically carried out on a daily basis …
CDP vs. CRM vs. DMP: Their differences, capabilities, and how they work together Companies often get confused between CDP, CRM & DMP, and little do they know that using all these three platforms together will be more beneficial for them. Insights into customers are the lifeline of every organization that wants to leverage customer data …
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Google Analytics 4: How to migrate from Universal Analytics & implement GA4? Universal Analytics is a variation of Google Analytics which has established a new benchmark for the collection and organisation of user data from websites and apps. Universal Analytics was introduced in 2012, and since then it has been a go-to tool for marketers …
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Lemlist vs Smartlead: Comparing the two cold email marketing software When it comes to acquiring new customers, cold email marketing continues to be one of the most effective acquisition methods for SaaS companies. An effective cold emailing campaign has a fair chance of generating growth and providing an excellent ROI. Utilizing cold email programs correctly …
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RudderStack vs Segment – Choosing the Right CDP Customer Data Platforms (CDPs) have become increasingly prevalent among organisations that are trying to make optimum use of their data. This is because CDPs assist businesses in unifying their data, gaining a better knowledge of their consumers, and creating more personalised GTM efforts. Since a CDP will …
Looker Studio for Marketers Data is crucial to GTM teams. Holistic data collection not only facilitates decision-making around your product but also helps you refine your GTM by effectively targeting your potential customers. This enables you to develop more effective plans to reach your GTM goals. One of the key channels of customer acquisition is …
Multi-channel outbound sequence on Lemlist Sales representatives are trying to sell their products or services to prospective leads consistently. To establish a connection with these leads, sales representatives can either rely on marketing teams to deliver inbound leads or they can find prospects through cold calling, cold emails, and texting (SMS). Add multi-channel outreach, and …
Review Sites and PPC Most SaaS companies do not leverage review sites fully. While they recognise the importance of such sites to a certain extent, they’re mostly occupied with building their own channels instead of leveraging existing ones such as review sites. SaaS companies need to understand the various powerful ways in which review sites …